Enterprise 2.0, meet Social Media Monitoring

I am a huge believer in the potential of Enterprise 2.0, the set of Web 2.0 tools targeted for use inside the organization. Others have delivered excellent examples and descriptions of Enterprise 2.0 and how it can bring value to an organization (Andrew McAfee, Chris Brogan, & Scott Gavin, among others) . Unfortunately the [...]

Where do you draw the line?

This is just one of those random thoughts that went through my head this weekend, but was too long to get into 140 characters.

An enterprise is an entity that is trying to address the needs and desires of those beyond its boundaries.
A community is an entity that is trying to address the needs and desires [...]

The Need / Brand Duality

Any Brand would love to be synonymous with the need it addresses, e.g. Kleenex & stuffy nose. In a way this is the objective of all marketing efforts, to create an unquestioned bonding of brand and need. Why do I bring up this point in a blog about Social Media? Because in a world where [...]

Principles of Community

In the context of an organization, there are certain principles that can be applied in order for that organization to operate more like a community as opposed to a bureaucracy. I have written previously about why I think this is important.
This list is a starting point. Please add your own…
Principles of Community

Frictionless information flow
Integration of [...]

Communication is the Heart

I have been struggling recently trying to figure out my “product”. I need to be able to describe what it is that I bring to the table for a client. I know I CAN bring value, I just couldn’t quite put it in words, that quickly and easily, conveyed that value. I guess what I [...]

Community, Hierachry: Cognitive Dissonance

There seems to be a trend toward companies jumping on the social media bandwagon for marketing and promotional purposes. As much as I love social media and the promise it delivers, I believe that most of these efforts are going to crash and burn. The reason; non-alignment between internal cultural norms and the desired external [...]

What’s a Community Architect?

Since I started using the phrase Community Architect the other day, I have been trying to figure out how to explain what one is in a pragmatic way. Or, in other words; what do I deliver?; what is my product?
The first thought that has come to mind is that my deliverable to a client [...]

Project Community

For the past few days I have had a myopic obsession with the word “community”. So, of course, I began to wonder what happens when you combine the concepts of Project Management with the concept of Community. The first thing that pops into mind is the community of people that are project management practitioners. A [...]