I have been picking up on a theme over the past few weeks, that is the divide between the 1.0-er’s and the 2.0-er’s. And the $64,000 question is how to bridge the divide.
- Euan Semple pointed to James Gardner’s excellent post on the subject.
- Cord Silverstein noted how online professionals keep writing to each other and not to those that could most benefit from new 2.0 approaches.
- Andy McAfee has a great essay.
- Sam Lawrence at Jive Software put out a call to fellow 2.0 vendors to do a better job of understanding and marketing to enterprise clients (even pointing back at me as an example).
Maybe we need to stop being the hammer looking for the nail, and start doing what we as social media proponents claim to hold most dear, LISTEN.
Let’s approach the 1.0-er’s (i.e. everyone else) by listening to their needs and stop trying to push 2.0 wagon. Now I believe, as you probably do too, that many solutions needed by enterprise clients will have at least one foot firmly planted in 2.0 soil, but there is no need to shovel that dirt in the door first thing.
Enterprise clients operate with mission statements and marketing messages; sales leads and employee satisifaction; business improvement and project management. So if that is what they want, then let’s give it to them. They don’t care if the answer is 1.0, 2.0, AJAX, or the back of a napkin. They just want results.
There is room here for business solution integration(or whatever you want to call it), a role that sits between 2.0 technology know-how and business need.
Hmmm, … sounds like this could be an interesting job…
I hear it a lot when I am waxing poetic about Social Media, Too Much Information. Not direct at me of course, but about the general topic. People look at the Internet, in general, and Social Media, in particular, and all they see is an avalanch of information.
Reading Stowe Boyd’s post this morning, Cult Of Productivity: We Know He’s Lying, But Who Cares?, got me thinking again about the whole idea of how we (humans) process information, and is there really such a thing as TMI?
I think not.
Go back 10 years, 50 years, 100 years, 500 years. Throughout history we have introduced new ways to gather and distribute information; printing press, telegraph, phone, TV, Internet. At each step people complained about too much information.
Now think about it, before all of that, we as humans had to process our daily environment. Can you recall everything you have seen today? Of course not. Our brains already filter the massive amount of information we already receive from our senses. We “see” what we need to see, we “hear” what we need to hear.
Then why is it that we all of a sudden believe that we have to process every email, and every page of every report that crosses our desk? What it is we need is better ways to filter and notice what is important.
There is never TMI, just the myth that we have to process it all.
As to Stowe’s commentary, I agree, being stupid about how we filter information is no way to go through life.