Yesterday and today I participated in an interesting event, the Enterprise 2.0 Rave. This was a virtual event that was held instead of the originally planned live event slated for NY City. The Rave was hosted by Francois Gossieaux and included a great group of panelists, including:
- Euan Semple
- Andrew McAfee
- Jerry Bowles
- Jenny Ambrozek
- Jim McGee
- Jevon MacDonald
- Susan Scrupski
- Joe McKendrick
- John Musser
- Bill Ives
The event was two separate WebEx/Audio conferences. The discussion was among the panelists and attendees could submit questions using the webex tools.
All in all it was a good conversation, though I wish we would have had more time in order to dive deeper into the topics. I am hoping that the conversations will continue on the "Ning" social network site that was set up to support and extend the event.
My best take-aways were:
- This thing we are calling Enterprise 2.0 is necessarily messy. It cannot be effectively created/implemented by a controlled, managed process. It has to be emergent. This will be a hard concept to swallow by those that are currently in power.
- In the long run, success will only happen if there is a broad and strong organic base of people using the system and living the culture. That means that success will not be immediately evident or easy to see. Again a hard concept for the ROI crowd.
- So, even as optomistic as I am about this way of working, I must accept that everyone is not going to be as enthusiastic as I am and I must learn to be patient and persistent.
Keep the faith.
Filed under: Corporate Social Media