Engagement and Reach

I am trying to make the case for why social media should be used within an organizational setting.In my last post I considered aspects of defining benefits as as way to tell an effective story. Now I want to take a stab at a different approach. This time I am going to be a little [...]

What are the benefits?

One of Kathy Sierra’s main themes is about getting to the root of what it is that "users" want. This is more commonly referred to as benefits to the user. Most people/organizations that have a product or service to sell, have a tendency to define the benefit with respect to the product or service it [...]

Social Media is about The Rest of Us

On Monday I attended Healthcare Blogging Summit in Washington DC. This was a sub-conference of the Consumer Health World conference. The keynote speaker was Steve Rubel from Edelman. Steve gave a great presentation defining "Social Media". I took some notes and picked up some new ideas. One of the main points I picked up was [...]