I was in a meeting with about 30 marketing professionals (brand managers, ad agencies, PR firms, etc.). At lunch I asked the question at my table: "what do you think of blogs and the other types of new media on the horizon?" One of the agency folks responded:
We are keeping our eye on it, but [...]
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P4051057e01 Originally uploaded by ljw7189.
Very cool dive, Utila Aggressor, Bay Islands, Honduras, April 2006.
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"Subjective" gets no respect in the English language. It is only an adjective. "Objective" on the other hand is an adjective AND a noun. What’s up with that?
Organizations thrive on dealing with "the objective". MBA stuff, the objective gives direction, it is measurable. Good ones are short, to the point and motivating. Just what [...]
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